FOR the 10th year running, Blackmores vitamins have been awarded 'Australia's Most Trusted Vitamin Brand 2018' by Reader's Digest, making the listed complementary medicines maker the only brand to win every year since this category was introduced to the survey.
Blackmores is also one of the only brands to win this award for 10 consecutive years, highlighting how it has been able to build and maintain trusting relationships with consumers.
Blackmores ceo Richard Henfrey said, "We are honoured Australians have recognised Blackmores with such an important accolade 10 years in a row.
"Consumers are increasingly placing high expectations on brands to be responsible corporate citizens and in a global climate of mistrust, we know we have to work twice as hard to maintain the confidence of consumers, especially when it comes to an individual's health and wellbeing."
Upon receiving the award Mr Henfrey spoke of the importance Blackmores places on its investment in ongoing product research, development and innovation, referencing the Blackmores Institute work.
The above article was sent to subscribers in Pharmacy Daily's issue from 23 May 18
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