Blooms pharmacy only
September 17, 2013
In spite of opportunities to
promote the Blooms Health
Products brand range through
grocery, it has been Phytologic’s
determination to focus solely on
pharmacy and health food.
Phytologic md Brett Ditchfield
said the company was approached
some years ago by one of the major
grocery chains wanting to stock
Blooms, and after looking at the
opportunity had made a “clear
company decision” not to go down
that path.
He explained that this was “not a
decision we took lightly” because of
previous longstanding ties through
one of the firm’s founding products
Herb-a-lax which has been sold
through grocery for many years.
However he said the company
had “stuck firmly by this vision to
keep the Blooms Health Products
brand with pharmacy and health
food and out of grocery, ever since.”
Phytologic now provides a a highly
popular online training programme
for all store staff to utilise, being
rewarded as they learn.
The Blooms Health Products
brand began in 1947, and remains
100% Australian owned and
operated, with Ditchfield saying
“we are committed to contributing
to the Australian economy by
keeping production on-shore and
providing jobs for Australians.”
The Blooms range is expanding
with the introduction of a new
‘Powder Range’ focusing on wellpriced
high quality pure powders
with no fillers or additives.
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