THE Pharmacy Board of Australia yesterday published additional information with the aim of helping registered health practitioners better understand their advertising obligations.
"The burden is on you to substantiate any claim you make that your treatments benefit patients...if you do not understand whether the claims you have made can be substantiated based on acceptable evidence, then remove them from your advertising," the Board advised.
In particular the update focuses on Section 133 of the National Law which requires that advertising of regulated health services must not be false, misleading or deceptive.
Advertising must not use testimonials about the service or business, create an unreasonable expectation of benefit, or "directly or indirectly encourage the indiscriminate or unnecessary use of regulated health services".
See pharmacyboard.gov.au.
The above article was sent to subscribers in Pharmacy Daily's issue from 05 Oct 16
To see the full newsletter, see the embedded issue below or CLICK HERE to download Pharmacy Daily from 05 Oct 16
