BRITISH retailer and pharmacy chain Boots has removed four paid Google ads promoting baby formula, after the Advertising Standards Authority (ASA) found it in breach of advertising rules.
The retail giant "apologised for the error" after violating a UK ad code, which prohibits marketing communications for infant formula aimed at the general public.
A spokesperson for Boots told the watchdog that the ads were a result of "human error", and that it "immediately" pulled the baby formula products from its paid media marketing.
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