Butler moves on promotion
July 8, 2010
THE Parliamentary Secretary for
Health, Mark Butler, has convened
a working group on the Promotion
of Therapeutic Goods.
The move follows the recent
release of the govt’s Position Paper
on the Promotion of Therapeutic
Goods (PD 01 Jul) which called for
stronger self-regulation by the
pharmaceutical and therapeutic
industries in relation to their
promotional activities directed at
healthcare professionals.
Chaired by Anne Trimmer, ceo of
the Medical Technology Association
of Australia, the Working Group is
set to be comprised of
pharmaceutical and therapeutic
industry association members as
well as consumer and healthcare
representatives who will be tasked
with addressing the key issues
raised in the Position Paper.
In particular the Working Group
will look into: the need to achieve a
greater consistency of standards
between the current industry codes
to strengthen and standardise selfregulation,
mechanisms to extend
the application of codes to nonmembers
of industry associations
and the alignment of industry
Butler moves on promotion
codes and professional standards
developed in conjunction with
national registration of healthcare
professionals.
So far the list of organizations
invited to participate include the
Australian Dental Industry
Association, ASMI, AusBiotech,
GMiA, IVD Australia, Medical
Technology Association of Australia
and Medicines Australia.
Going in to bat on behalf of
consumers will be Dr Ken Harvey of
the Consumers Health Forum of
Australia Inc, whilst the Australian
Medical Association, Australian
Nursing Federation, Pharmacy
Guild of Australia, Royal
Australasian College of Physicians
and the Royal Australasian College
of Surgeons will be representing the
healthcare sector.
The first meeting of the Working
Group is scheduled for 21 Jul.
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