Category confusion
October 25, 2013
A recent Sun Care survey of over
500 pharmacy assistants, showed
that only 22% of respondents
understand the difference between
protection offered by a SPF50+
sunscreen versus a SPF30+, and
only 26% were confident in their
understanding of how the SPF
rating works.
Interestingly, nearly 100% of
respondents stated that Sun Care
is an important or somewhat
important category in pharmacy.
The survey also ranks their
propensity to recommend specific
brands across a variety of sub
categories including sensitive skin,
general, kids, sport and after sun.
A significant majority of
respondents had received no face
to face training in the last 3mths
but those who did, were able to
remember on which brands they
were trained.
The above article was sent to subscribers in Pharmacy Daily's issue from 25 Oct 13To see the full newsletter, see the embedded issue below or CLICK HERE to download Pharmacy Daily from 25 Oct 13
