CHEMIST Warehouse (CWH)has announced a new partnership with SmileDirectClub, the US-based teledentistry group, to expand access to affordable and convenient orthodontic "clear aligner" therapy.
Beginning this month and coinciding with Australia's Dental Health Week 04 to 11 Aug, SmileDirectClub will open SmileShops in selected CWH locations in Victoria.
The SmileShops will feature onsite SmileGuides to guide customers in their therapy, which includes a free 3D photograph of their teeth and information on the convenience and affordability of clear aligner therapy.
A member of SmileDirectClub's affiliated Australia-based network of registered dentists and orthodontists will prescribe and manage each custom clear aligner treatment plan from start to finish.
Compared to traditional orthodontic braces which can set consumers back between $5,000 to $9,000, SmileDirectClub's clear aligner therapy can be purchased for $2,499, or on a time payment plan, with average treatment length around six months, the company said.
CWH Director, Mario Tascone, said, "At Chemist Warehouse, we pride ourselves on enhancing the customer experience with innovation, quality, and affordable services for our customers' health, wellness, and beauty needs".
"In collaboration with SmileDirectClub, we're helping our customers get one step closer to a straighter smile that they love -- and that they can afford."
The first three CWH pharmacies involved, all in Victoria, are Epping Homemaker Centre, Box Hill Whitehorse Road, and Karingal.
The above article was sent to subscribers in Pharmacy Daily's issue from 05 Aug 19
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