Pharmacy Daily | Chemmart assistants soar

PHARMACY assistants working across the Chemmart group are proving a valuable driver of professional services, having booked more than 8000 influenza vaccinations already this year. That was one of the figures cited at last weekend’s biannual Chemmart Pharmacy Assistants conference which took place in Melbourne. More than 250 people attended the event, where keynote speaker and “international marketing guru” Amanda Stevens described pharmacy assistants the ‘superheroes’ of the business. “Chemmart Pharmacy Assistants play an important role when representing the respected Chemmart Pharmacy brand. “They need to ensure they consistently live the brand and deliver the most important aspect of the marketing mix - a great customer experience,” she said. The conference also heard that during the group’s annual campaign to raise awareness of heart disease in March more than 15,000 customers had their blood pressure checked. Chemmart Pharmacy executive director Jonathan Layton said this year’s event had a record number of attendees, up 40% on the 2011 conference. “Chemmart Pharmacy believes strongly in its Wellbeing Services strategy but it would not be possible without the committed execution from our assistants,” Layton said. “The conference is an opportunity to thank the people at the coalface and provide them with the support and knowledge they need to provide appropriate solutions to their customers,” he added. It’s the largest branded pharmacy assistant conference of its kind in Australia, and this year also saw the launch of the Chemmart Pharmacy Retail Manager of the Year award.

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