Chemmart’s wall is a winner
September 30, 2013
Chemmart’s
Interactive
Natural
Medicines Wall
(pictured at right)
was another big
winner at last
week’s POPAI
Marketing at
Retail Awards,
joining the
Nature’s Own
Pharmacy
Shopper Solutions unit in a podium
finish in two key categories (PD Fri).
The Chemmart wall won Gold in
the Beauty & Professional Health
Care Category, as well as Silver in
the Digital & Interactive Solutions
Category.
The unit was developed by
Chemmart in partnership with
Sumo Visual Group, with the aim
of reducing confusion among
shoppers for vitamins and minerals
which sometimes results in lost
sales as they bypass the aisle.
A case study about the unit
details two types of shoppers who
found it difficult to find the right
product: those who knew what
they wanted but couldn’t locate
it on the shelves, and those who
understand their health problem
but don’t know what to buy.
The interactive Natural Medicines
Wall incorporates a touch screen
which allows customers to browse
for a product by condition or brand,
and once selected an LED light
flashes on the shelves where the
suitable item is located.
The system also tracks and reports
on every screen touch, enabling
reporting of consumer behaviour
by product, brand and session to
provide powerful analytics.
The success of the interactive wall
has seen Chemmart plan to roll
the system out across Australia “to
assist shoppers in finding the right
vitamin in an easy and interactive
manner”.
The above article was sent to subscribers in Pharmacy Daily's issue from 30 Sep 13To see the full newsletter, see the embedded issue below or CLICK HERE to download Pharmacy Daily from 30 Sep 13
