CONSUMER Healthcare Products (CHP) Australia has confirmed a new agreement with US-based Veeva Systems to create a single hub of content for Therapeutic Goods Advertising Code (TGAC) applications.
CHP operates an independent advertising advisory service called AdCheck, offering expert compliance checks and guidance on all forms of direct-to-consumer advertising of therapeutic goods in line with Australia's strict promotional regulations.
AdCheck services about 130 life sciences companies across the country, with the new deal seeing the implementation of Veeva Vault PromoMats, said to streamline previously manual content processes and expedite reviews.
Prior to adopting the platform, AdCheck managed review processes via emails, a Microsoft Access database, shared folders and Adobe PDF, with many manual steps required throughout the feedback process.
AdCheck Advertising Compliance Manager, Kevin Christopher said the change made it easy to share feedback efficiently.
Veeva Vault for Commercial Content Management is a unified suite of cloud-based enterprise content and data management solutions built specifically for the life sciences sector.
Vault PromoMats is built on the platform, including workflows for edits and approvals to enable efficient global content management and reuse.
"This strong digital foundation to streamline content will enable better processes and efficient communication," said Veeva GM Asia Pacific, Sudhir Kandarth.
PromoMats enables marketing teams to easily publish and withdraw content to digital channels, and ensure only approved assets are in use, with the system aiming to "accelerate approval and time to market".
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