Coca Cola campaign
September 11, 2013
A COALITION of health groups
has today written to senior leaders
within Coca-Cola’s Australian/
NZ operations, calling on the
company to “stop weight-washing
the issue of obesity with expensive
advertising, and instead take
practical steps to address the core
drivers of weight gain”.
They’re urging the beverage
giant to reduce the sugar content
of products such as Coke, Fanta
and Sprite, and to stop marketing
high-kilojoule drinks to children and
young people, including through TV
and social media.
The campaign, backed by groups
such as Diabetes Australia, the
Cancer Council Victoria, the
Australian Dental Association
and the Obesity Policy Coalition,
includes a website with the facts
about soft drinks which is online at
www.rethinksugarydrink.org.au.
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