Coke is it for Coty
February 12, 2014
OPI Products Inc, a subsidiary
of US cosmetics giant COTY, has
announced a collaboration with
The Coca-Cola Company.
“We’re excited to partner with
OPI, a preeminent nail polish brand
with global reach and influence
among our core target teen
audience,” said Kate Dwyer, group
director worldwide licensing, The
Coca-Cola Company.
A number of the drink
maker’s brands, including
Coca-Cola, Diet Coke, Coke
Zero, Cherry Coke, Vanilla
Coke, Sprite and Fanta
will be the inspiration for
a line of OPI limited-edition
nail
lacquers which
will launch
internationally in
June this year.
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