ASPEN Pharma has taken an unusual approach to promoting its Coloxyl laxative product, partnering with the Australian Radio Network for a campaign called "On the Sthul with Stefan".
The tongue-in-cheek talk show comprises a number of interviews with "celebrities" connected to the Kiis radio network such as Lisa Oldfield from The Real Housewives of Sydney and Big Brother winner Tim Dormer, in an attempt to make discussions about constipation more accessible.
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