Consumer care priority
October 21, 2011
CUSTOMER care must be a
priority for pharmacists, according
to the Pharmaceutical Society of
Australia.
Responding to the recent criticism
of the Pfizer “patient support
program” operated by Guild
offshoot healthlinks.net, PSA
National President Grant Kardachi
said “the professional role of the
pharmacist is critical to any patient
support program”.
Admitting it was not privy to the
details of the agreement between
the Guild and Pfizer, the PSA veered
away from criticising the program
and the parties involved, and
moved rather to remind
pharmacists “to be cognisant of
their obligations when dispensing
medication.”
Speaking about the program
itself, Kardachi said that the“PSA
prefers an approach where a
pharmacist is supported in
providing professional advice to the
consumer in the pharmacy on
issues around adherence, correct
use and the benefits and adverse
effects of medication”.
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