Coty goes GaGa

November 11, 2010

BEAUTY company Coty has announced a new agreement with iconic pop singer Lady Gaga which will see the “international and multifaceted artistic force” develop and market her first-ever signature fragrance. Coty ceo Bernd Beetz said the new fragrance “will allow Lady Gaga to intimately connect with her fans on a global scale. “We look forward to breaking boundaries that will allow people to experience beauty in a different and unique way,” he said. The yet-to-be-named fragrance line, which will be distributed worldwide, is expected to launch in the first half of 2012, and will add to Coty’s existing range of celebrity endorsed perfumes.

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Pharmacy Daily | Coty goes GaGa

Coty goes GaGa

Other recent headlines

Scope review revealed

Aged care report approved

SA expands 24/7 access

SEARCH PHARMACY DAILY

Featured video

Recent issues

INDUSTRY JOB VACANCIES