Cough & cold sales up
June 22, 2016
Perhaps not surprisingly, sales
of throat lozenges and tissues
consistently peak in winter months,
according to latest findings from
Roy Morgan Research.
In the 12 months to Mar 2016,
36.2% of Australians 14 years
and older bought tissues/paper
handkerchiefs and 9.0% bought
throat lozenges/cough lollies in an
average four-week period.
These figures have remained
relatively stable over the last few
years, the report said.
Quarterly figures paint a different
picture with more Australians
buying tissues and cough lollies
during the Jul-Sep period than any
other quarter.
For example in 2015, 14.0% of
Aussies bought cough lozenges and
39.7% bought tissues in an average
four-week period during the Jul-Sep
quarter, as opposed to 5.6% and
32.0% respectively in the Jan-Mar
quarter.
The research showed that
conversely, the proportion of
people purchasing cough lollies
drops steeply during the Jan-Mar
quarter while sales of tissues also
slump at this time of the year,
although the contrast is not as
dramatic.
The data also revealed that at
any time of the year, a higher
proportion of women than men
buy these products, and during the
peak Jul-Sep quarter, this pattern is
especially apparent.
During this period, 16.1% of
women and 11.8% of men bought
throat lozenges in an average four
weeks, the gender skew being
most striking for tissues, purchased
by nearly twice as many Aussie
women (52.0%) as men (27.0%).
Researchers said it was interesting
to note that Kleenex tissues’ recent
‘Soften Up’ campaign, featuring
ex-footballer tough guy Barry Hall,
appears to be designed to redress
this imbalance.
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