LESSONS learnt during COVID-19-induced lockdowns are behind a new partnership between independent pharmacy group, Pharmacy Alliance, and e-commerce platform, Storbie.
Storbie CEO, Shane Bartie, said the deal would empower Pharmacy Alliance members to "achieve great things with the help of digital channels".
He added that the rolling lockdowns seen throughout the COVID crisis had highlighted the need for pharmacies to be able to keep running even when the majority of the retail sector ground to a halt.
Pharmacy Alliance Managing Director, Simon Reynolds, said Storbie's solution, which works alongside the four major pharmacy point-of-sale systems from Corum Health, Fred IT, RxOne and Z Software, would bring members into line with modern digital experiences.
"Part of our plan this year is for Storbie to centralise administration support for our Alliance Pharmacy members, but still providing members autonomy over how they engage with their patients online," he said.
Pharmacy Alliance Marketing and Member Services General Manager, Nimfa Martinez, said Storbie was working to provide features to include service bookings and support for electronic prescriptions.
"We're excited to be working with them and supporting our members into the future," she said.
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