Crossmark gains
November 30, 2010
CROSSMARK has been appointed
to take responsibility for the
ongoing pharmacy representation
of Hagemeyer brands including
Polaroid, Smeg and JVC products.
Announced today, the new
appointment is one of four new
pharmacy clients for Crossmark,
which will also see the company
manage the pharmacy
representation of Surf Life Saving
Australia’s own branded lines of
sunscreen into pharmacy, with the
execution beginning this month.
Included in the new client lineup
is also Vitacea, manufacturers of a
new range of vitamins (which
combine blends of vitamins with
mint flavouring into a breath mint)
titled Vitamints; and Oz Dent,
which represents the oral hygiene
product brand TePe.
“We are very excited to welcome
these four new clients on board and
believe that Crossmark’s unique
proposition, Retail Brand Health,
will provide them with the platform
to measure, manage and improve
their distribution, sales and market
share,” said Crossmark Director
Client Service, David Pollock.
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