CHEMIST Warehouse is set for further exposure, with the national debut of a new free-to-air TV program this weekend.
The first episode of the House of Wellness show will be broadcast at 10am this Sun morning on 7TWO.
To be filmed in Sydney, the show will be hosted by TV and radio presenter Ed Phillips and media personality Zoe Marshall, aiming to "encourage Aussies to get well, stay well, live well and look fabulous."
The TV show follows on from the success of the House of Wellness Radio Show, launched in 2016 on the Macquarie Media Network, as well as the House of Wellness print magazine, which reaches over 7 million Australians.
Chemist Warehouse chief operating officer Mario Tascone said the move was the logical next step for the House of Wellness.
"We entered into the media landscape initially with sponsoring the launch of the HOW print lift out with News Limited, followed by HOW radio in 2016 and we're really taking it up a notch by bursting onto the TV scene".
Each week, hosts Zoe and Ed will explore the world of health and wellbeing through a variety of segments, including celebrity interviews, expert guests and in-depth information on all things healthy living.
Tascone said HOW TV was part of the company's larger commitment to "inspiring Australians to live a healthy and happy life, by bringing easily accessible everyday wellness solutions to all Australians."
Channel 7's Peter Charles said: "in partnership with Chemist Warehouse we are passionate about bringing our viewers meaningful content that all Australians can benefit from".
MEANWHILE, The House of Wellness brand will also be complemented with a new online platform which launches today at houseofwellness.com.au.
Featuring tips on health, fitness, nutrition, beauty, parenting, travel, relationships and wellbeing, the site aims to offer a "truly unique and interactive experience for our readers to engage with us online," said House of Wellness e-commerce and digital marketing manager, Daryl Czarny.
The website encourages its audience to address specific health concerns via its "resident community pharmacist and herbalist Gerald Quigley".
Readers are able to submit questions anonymously via the website, with all queries to be answered by Quigley.
The above article was sent to subscribers in Pharmacy Daily's issue from 25 Aug 17
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