IN AN Australian first, Chemist Warehouse (CW) is gearing up for a major promotion that will see the Pharmacy group place 100,000 seat cushions filled with premium product on all seats at the MCG ahead of this weekend's 2017 Toyota AFL Grand Final.
The seat cushions will include a range of products from key suppliers including Nivea, Aquiam, La Roche Posay and Swisse along with exclusive grand final in-store offers for all attendees.
Earlier this week, a whopping 180 vans delivered over 900 pallets of product to the iconic MCG.
Dedicated Chemist Warehouse Group staff will face the huge task of delivering the seat cushions and setting up the bays ready for placing on every seat ahead of the hi-profile Saturday match.
From 8.00 am today, 28 Sep, CW will see 300 staff and volunteers place 100,000 seat cushions, covering every MCG seat.
"This is unquestionably our biggest activation yet, and we are thrilled to be partnering with the AFL for the 2017 Toyota AFL Grand Final, one of Australia's most sought-after, and premiere sporting events," CW chief operating officer Mario Tascone said.
Additional CW staff will then go to Rod Laver Arena to set-up for the AFL Grand Final Footy Show, with a further 10,000 cushions.
During the third-quarter of the Toyota AFL Grand Final, Chemist Warehouse will also give one lucky attendee the chance to 'kick for cash', potentially to take home a $5,000, $10,000 or $20,000 prize.
The above article was sent to subscribers in Pharmacy Daily's issue from 28 Sep 17
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