CHEMIST Warehouse has raised $1.27 million to support the Gotcha4Life Foundation as part of its 2025 Men's Health Campaign, a national initiative to promote mental fitness and work towards reducing suicide rates in Australia.
The campaign was launched during Men's Health Month in Jun, with money raised through customers and supplier partners, thanks to in-store donations, the sale of Gotcha4Life Men's Care Boxes, and 5% of sales from selected partner brands donated throughout the campaign period.
Founded in 2017 by Gus Worland after the loss of a close friend, Gotcha4Life is dedicated to ending suicide by building mental fitness and strong social connections.
Funds raised by Chemist Warehouse will directly support the charity's preventative programs in schools, sporting clubs, workplaces, and communities across the country.
"Chemist Warehouse has been with us since the very beginning, and to see how this campaign has grown and genuinely changed lives is incredible," Worland said.
He thanked Chemist Warehouse, its customers, and its suppliers, saying their ongoing support builds the mental fitness of men as they work towards zero suicides.
"Gotcha4Life is a cause that truly resonates with us at Chemist Warehouse," said Mario Tascone, CWH Chief Operating Officer.
"Our support goes beyond fundraising, it's driven by a deep commitment from our entire team both in stores and head office to help shift the conversation around mental health in Australia.
"We're incredibly proud to stand behind Gotcha4Life year after year and we remain passionately dedicated to helping them reach more people, spark more conversation, and save more lives.
"Together, we're changing lives, one conversation at a time."
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