DANONE has moved to quickly assuage the concerns of parents in Australia and New Zealand over UK complaints about Aptamil, yesterday issuing a statement confirming that the product sold locally is not the same formulation as the one causing a social media storm abroad (PD yesterday).
Danone head of corporate affairs Joanna McCarthy told Pharmacy Daily "we would like to reassure pharmacists and their customers of the safety and suitability of our Aptamil range for the feeding of babies...furthermore we can confirm that the products referenced in the UK media are not sold in Australia or NZ".
She also emphasised that quality is the company's top priority.
"Our colleagues in the UK are therefore doing everything to investigate every single complaint and to help families during the transition to the new recipe".
McCarthy said the company's experience has shown that when changing what is fed to a baby they may need time to adapt "and have some temporary changes to their digestive pattern".
She added that the new formula recently introduced in six European countries had been well received overall, adding that any consumer enquiries could be directed to the local Careline on 1800 438 500.
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