DDS targets men’s skincare
November 19, 2013
Tapping into the “rapidly
growing and highly lucrative” men’s
skincare category, Discount Drug
Stores (DDS) is launching Olympic
gold medallist Michael Klim’s Milk &
Co range in all 116 of its stores.
One of the strongest categories in
2012, with a current value growth
of 3%, according to Euromonitor
International, Discount Drug Stores
says it’s looking to cater to the
rising number of Aussie men whose
skincare routines no longer rely on
just water and soap.
“Michael Klim is an Australian icon
whom many men look up to, which
is one of the key reasons we believe
Milk & Co will be a strong seller for
Discount Drug Stores” Merchandise
Manager at DDS Adam Goss said.
“I think men will prefer to
purchase a product that is not
only used by, but that is made
by a fellow Aussie, over the big
international brands.”
The range now includes baby
and women’s skincare products as
well, with Klim to launch the range
personally in six Brisbane DDS
pharmacies.
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