ESTABLISHED pharmacy brand, Demazin is reaching the next generation of customers with a new creative campaign that has garnered over 677,000 views on YouTube in just eight weeks.
Recently featured on the ABC program Gruen, the campaign shows the 'Demazin Mum' offering cold & flu, hayfever, and allergy products to family members in the most unexpected of places at the first sign of symptoms.
Andrew Jenkin, Managing Director of iNova Pharmaceuticals, said, "we have seen the new Demazin creative overwhelmingly resonate with Australian audiences".
"The team made a specific decision to integrate the iconic 'D-D-Demazin' sneeze and sound, which has been around for decades, into the refreshed campaign, recognising the value of these cornerstone brand elements and their strong connection to our key audiences."
Jenkin added, "for our team, it is particularly exciting to hear the iconic mnemonic 'D-D-Demazin' reaching the lexicon of the next generation of Aussie families".
Since iNova acquired the brand in 2019, Demazin has seen significant growth due to strategic investments in product innovation, packaging, and advertising, leading to a five-fold increase in its market presence in Australia.
The brand now offers a range of health solutions for families, including products for cold & flu, children's cold & flu, cough, allergy, sinus, and nasal care.
Jenkin concluded, "this is an exciting new era of growth for Demazin, and we look forward to further expanding the range of trusted health products to meet the evolving needs of families". JG
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