Digestive health
January 28, 2011
BLACKMORES has launched a
new probiotic formula, Digestive
Bio Balance.
The tablet is a chewable, berryflavoured
probiotic, designed to
support healthy digestion, as well
as aid patients on medications
which disrupt good gut bacteria.
The tablet, containing 200
million organisms of Lactobacillus
reuteri (Protectis), is formulated
using a clinically trialled strain of
probiotic, which when manufactured
using Blackmores’ ‘ActiveSure’
technology, does not require
refrigeration.
“There are many myths and
misunderstandings surrounding
probiotics and they can adversely
affect consumers’ choice of
products,” said Blackmores Director
of Education, Pam Stone.
“One of these myths is that the
more bacteria in the product, the
better...[however] more important
than quantity is clinical proof of the
quality and effectiveness of the
probiotic strain.
“Similarly, different combinations
of strains do not imply better
efficacy, rather, it is more important
to choose a product that is supported
by evidence from human clinical
trials on a specific strain and specific
dose of probiotic,” she added.
According to Blackmores,
Digestive Bio Balance, presents a
“real opportunity for pharmacy, with
probiotics representing the fastest
growing segment in the category
for the past five years”.
Digestive Bio Balance is now
available and retails at RRP $12.95
(10 tablets) $29.95 (30 tablets).
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