HARD up for a sale, or a prescription for some much needed relief?
British sex toy brand, LELO UK is pushing for the National Health Service (NHS) to promote "self help" of a different kind.
In an open letter to the Department of Health the company has urged the NHS to prescribe masturbation as part of an integrated wellness program.
The thrust of the argument being put forward is with one-in-four British people experiencing debilitating stress, which manifests itself in conditions such as anxiety, insomnia and depression, the explosion of good feelings experienced post release could help ease the burden on both the patient and the health system.
"We are of course, under no illusion that masturbation would work for everyone and every condition, and prescriptions should be individually tailored to each patient and offered alongside other therapies, intervention or medication," the company said.
"However, we believe the healthcare and wellness industries need to work more collaboratively.
"Practitioners need to be well versed, able and comfortable in educating and informing patients on the importance of sex positivity and sexual wellness as a part of all round wellbeing and the benefits of masturbation."
Is anyone else thinking "pull the other one"?
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