THE Christian pre-Easter period of Lent is characterised by fasting, self-denial and contemplation, but one US man is taking it to extremes by announcing he's giving up everything but beer.
Del Hall from Ohio is the owner of the 16 Lots Brewing Company, and began his annual all-beer diet in 2019, promising to only consume the liquid amber ale for 40 days running.
Incredibly, that first year he lost about 20kg and says he "just felt great".
The initiative has since been repeated each year, with an additional goal of raising money for charity.
He reassured his concerned friends and relatives about the health impacts of the all-beer diet, saying he had absolutely consulted his doctor.
"She said 'you're an idiot if you do this', but she knows how strong-willed I am," he said.
"Once she knew I was determined to see this through, she recommended I take multi-vitamins, stay hydrated, and not do anything stupid," he told Cincinatti broadcaster WKRC.
Although he will drink water to keep his fluid levels up, all his calories during Lent will come from beer, Hall said.
In 2022 he's raising money for the Ken Anderson Alliance, a charity group which works to assist adults with disabilities, in honour of his daughter who has special needs.
He's also hoping to lose another 20kg this year, with his pre-Lent weigh-in at 122kg.
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