INTERNET video-sharing site YouTube has removed a "do-it-yourself rhinoplasty video" after a man was hospitalised due to giving himself a nose job.
The Brazilian man attended an emergency department in Sao Paolo last month, requiring treatment for a facial wound which was cleaned and dressed.
He was then referred to an on-site mental health team as well as a maxillofacial surgeon for longer term care.
News website G1 cited interviews with several doctors who said "homemade techniques to thin the nose, in addition to being ineffective, can worsen the appearance and cause serious complications such as necrosis, infections, nasal obstruction and anaphylactic shock".
The patient who was treated reportedly told medicos he used a veterinary anaesthetic to perform the procedure, closing the suture with "absorbable thread and super-bonder".
YouTube Brazil said that all content was required to follow its Community Guidelines.
"We do not allow material that encourages dangerous activities with a risk of serious injury or death," relying on "a combination of smart systems, human reviewers and whistleblowers" to identify suspicious content.
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