Dispensary Corner 08 Nov 13
November 8, 2013
Stress can be a killer, so the
debut of a special health retreat
specifically tailored to highpressure
corporate executives is
good news.
Nu-Yu Health Retreats’ new
Executive Retreat Program aims
to restore “mind body and spirit”
for Australia’s workplace leaders
- and the business is claiming
a unique selling point in that it
works with the bosses’ realities
instead of ignoring them.
“So the 2, 3 and 5 day shortstay
reboot retreat does the
unthinkable - it schedules time to
work!” the company says.
Nu-Yu was founded by Shaun
Cardillo, who describes himself as
a “former overweight stressedout
financial executive” who
chose a different path after a
health scare.
See nuyutotalhealth.com.au.
Here’s an interesting marketing
initiative.
The operators of a Japanese fast food outlet have seen a doubling in sales after introducing new napkins to help out messy eaters. Freshness Burger found that customs in Japan, where small feminine mouths or “ochobo” are considered attractive, were affecting its business. The company’s largest burger, The Classic, was very popular with men but hardly any ladies chose it because of the potential for eating embarrassment. The new “Liberation Wrapper” (below) is a napkin with a politely closed small mouth printed on it, and promises to free females from “the spell of ochobo”.
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