WHAT are the most obvious signs of sex appeal - one sign females can look for is the deep voice of a man, which scientists say may possibly indicate a healthier male.
Researchers have shown that males with lower voices had more antibodies in their throats and could more easily ward off infection.
Forget the old testosterone story; a healthy body is apparently more sexy than bulging biceps or balding pates.
And another study (CLICK HERE) postulated that the deep voice evolved to intimidate other men, according to a published paper in The Guardian, referencing English actor Benedict Cumberbatch (pictured) over horse jockeys.
While health experts are calling for non-judgemental expressions and destigmatisation of language around conditions of ill-health (see Weekly Comment, PD Monday), language around retailing appears to be developing at an equal rate.
While "click bait" was always a goal of online retailers, it now appears that "brick bait" is the focus for bricks and mortar sellers.
Three high-success approaches are: creating a homely feel where the store looks "comfortable" and "secure"; giving customers some free reign with less pushy salespeople; and providing high-end "VIP environment" outlets.
The above article was sent to subscribers in Pharmacy Daily's issue from 09 Jan 19
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