WITH pharmacies around the globe running low on supplies of P2 and N95 face masks as fears about the coronavirus spread, one enterprising Scottish newsagent has spotted an opportunity.
The Glasgow-based shopkeeper picked up a stock of masks and used a somewhat questionable marketing ploy of sticking a poster featuring a woman wearing a mask with the words "Don't die. Please buy" on it, outside the store.
Speaking to the Daily Record, the store manager, said he had sold 2,050 masks at 1 each, since deciding to add the SKU to the shop's product offering.
"I've had loads of customers who want to buy masks as protection from the virus to send home to their families," he said.
"However some customers have bought them to wear here straight away.
"Other local customers have bought them as a bit of a laugh."
While the shopkeeper told the publication he had no issues with the slightly tasteless campaign, he said his daughter - who he said was a lawyer - had flagged concerns about the promotional slogan.
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