Pharmacy Daily | Dispensary Corner 12 Jun 13

THE Pharmacy Guild is threatening a “root and branch” uprising over a government advertising campaign which has left community pharmacy out of the “Medicare tree” (below). Taking a leaf out of the book of those who threaten the retail pharmacy network, the advertising campaign omits pharmacists from the Medicare for All ‘health system tree’ promoting the Personally Controlled Electronic Health Record. According to Guild spokesman Greg Turnbull, some of the other health professions are mentioned tree three or four times, and asks why nobody has twigged to the glaring omission. “Surely there was room somewhere on this lush tree for community pharmacy - health care providers who deliver medication management and frontline health advice to millions of Australians at 5200 locations across the continent,” he barked. “Why wood they do that? We’re stumped? They are barking up the wrong tree if they think they can give pharmacy the brush off,” he added in outrage at the profession’s treetment.

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