MARKETING of sportswear generally falls outside the remit of the Therapeutic Goods Administration (TGA), but claims being made about Lorna Jane's new "Anti-virus Activewear" may need a careful review.
The company has launched the new range of figure-hugging clothing featuring "exclusive technology" which it claims ensures wearers are "protected against viruses and germs".
Explaining how the "LJ Shield [spray] breaks through the membrane shell of any toxic diseases, bacteria or germs that come into contact with it, not only killing that microbe, but preventing it from multiplying into anymore".
Somewhat sceptical of the claims Royal Australian College of General Practitioners President, Dr Harry Nespolon, raised concerns over the new range.
"Activewear is great for the gym, but it can't protect you against viruses or bacteria," he said.
"I suspect Lorna Jane are cynically trying to exploit fears concerning the COVID-19 pandemic to sell clothes.
"If you spray their product onto any fabric and expect that it will act as a 'shield of protection' for you by breaking through the 'membrane shell of any toxic diseases' I have some bad news for you -- this will not happen.
"The only thing that will be 'terminated' by the 'shield particles' is the money in your bank account."
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