DOES energy drink Red Bull really give you wings; Paris-based Sorbonne University Behavioral Lab put this theory to the test with 154 young men, with 51% who were told they were drinking the cocktail mix labelled as Red Bull and vodka, perceived increased intoxication.
They were also more likely to chat up women and take more risk in a gambling game.
The results showed that brands can influence consumers expectations and their behaviour.
Pierre Chandon, professor of marketing at INSEAD told UPI that "regulations and codes of conduct should consider psychological and not just physiological effects of products."
Siri, the "virtual digital assistant" on Apple iPhones, is being credited with saving a man's life in the USA after he was hurt in an explosion.
Christopher Beacher was checking on a vacant cottage in Wilmot, New Hampshire when he thought there was something suspicious so he went inside.
Apparently there was a gas leak, and when he turned on a light "the whole place caught fire" with the man's face and hands badly burned by the explosion.
Unable to dial his phone due to his injuries, he somehow managed to ask Siri to call 911.
Emergency services were summoned and he's now recovering, telling local TV station WMUR he's "very, very, extremely lucky to be alive".
A comment on an online version of the report quips "little does he know, Siri rigged the explosion simply so she could look like a hero at the end of the day".
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