A CONTROVERSIAL ad campaign from organ transplant organisation "Dying to Live" (dyingtolive.com.au) has generated immense publicity for its cause.
In what could be described as a nod to the "Life of Brian" comedy spoof on the life of Jesus, the "What would Jesus do?" approach features two Roman guards approaching the Son of God on the cross to laughingly goad him into donating his organs.
The documentary and ad campaign was based on research which found 70% of Australians are willing to donate their organs and tissue, but only 36% are actually registered donors, reports marketing newsletter Mumbrella.
The guards made jokes about not all people being fortunate enough to be going to "eternal paradise" for donating their organs, to which Jesus responds "obviously, I would do it, I am Jesus" - see the production at pharmacydaily.com.au/videos.
They call it fast food for a reason.
Americans desperate for a top-up of cholesterol-clogging junk food should head to Burger King, after the publication of a study which found it was the quickest of all quick-service restaurants.
The report, which only covered national chains, found Burger King came out on top with an average 3 minute and 13 second wait time - up four seconds on last year.
Dunkin' Donuts was in second spot, followed by Wendy's, Taco Bell, Arby's, Carl's Jr, Hardee's and Chick-fil-A - with McDonald's limping home in ninth position.
The above article was sent to subscribers in Pharmacy Daily's issue from 17 Oct 18
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