IT'S said by some that breakfast is the most important meal of the day - but perhaps not when it involves the ingestion of ridiculously sweet cereal full of artificial colours and flavours.
An art collective in New York called MSCHF has taken the concept to extremes by releasing "The Big Fruit Loop" - a gigantic (and very much unauthorised) version of Kellogg's popular Froot Loops which so many families enjoy as a holiday treat.
The Big Fruit Loop (pictured) contains 930 calories and weighs about 250g, according to MSCHF co-founder Daniel Greenberg, with a special website promoting the item as "part of an extremely unbalanced breakfast" at bigfruitloop.com.
Greenberg said MSCHF had worked hard to reverse engineer its creation to match the taste and texture of the original Kellogg's cereal, admitting "it was not easy".
The Big Fruit Loop went on sale overnight for US$19.99, but sadly for Australian Sam Toucan aficionados the limited supply of the items has already sold out.
The above article was sent to subscribers in Pharmacy Daily's issue from 20 Dec 22
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