WITH no evidence that the obsession with longevity - especially among the wealthy - is coming to an end anytime soon, a new enterprise has started up to address some of the downsides.
Perhaps inevitably, large sums of money are involved.
It seems that the desire for a longer and healthier future often comes at the expense of health, happiness and relationships now.
Cancelling social engagements to avoid clashing with fasting, sleeping or cryotherapy sessions, and being unable to eat normally with others due to restrictive diets, can lead to anxiety, depression, insomnia and isolation.
Enter the Swiss-based Paracelsus Recovery clinic, which treats so-called "longevity fixation syndrome".
The clinic's founder and CEO Jan Gerber told the New York Post the syndrome has some of the same characteristics of an eating disorder, "almost being an extension of orthorexia", an obsession with eating healthily which could also include things like supplements and IV drips.
Gerber also pointed to the use of wearables in feeding the obsession, in particular continuous glucose monitors in people with no risk of diabetes.
The exclusive clinic treats one person at a time and has the support of 15 experts on hand, while using cognitive behaviour therapy and other talking therapies to address underlying issues behind the fixation.
And the cost? $170k per week.
The above article was sent to subscribers in Pharmacy Daily's issue from 20 Feb 26
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