PHARMACY features prominently in a new journal article which highlights the health benefits of dad jokes.
Published in The Psychologist, the official organ of The British Psychological Society, the article postulates that embarrassing your children with a cheesy jest is good for their mental health and can build resilience.
"It is worth considering dad jokes as a pedagogical tool that may serve a beneficial function for the very children who roll their eyes at them," wrote Humour Researcher, Marc Hye-Knudsen who is part of Aarhus University's Cognition and Behaviour Lab in Denmark.
"By continually telling their children jokes that are so bad that they're embarrassing, fathers may push their children's limits for how much embarrassment they can handle...they show their children that embarrassment isn't fatal," Hye-Knudsen said.
The pharmacy connection comes in the article's opening example of a dad joke, which asks "A duck walks into a pharmacy and says 'Give me some lip balm - and put it on my bill'.
"Whether you laughed or not - and I have my doubts - this is, at least technically, a joke," the article continues, concluding that rather than actually trying to make other people laugh "the real audience of a dad joke is in fact the joke-teller, the dad, who suffers no cringe but rather delights in the embarrassment of his offspring".
The above article was sent to subscribers in Pharmacy Daily's issue from 21 Mar 23
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