THE makers of a gruesome new video game are promoting its release with a prize giveaway of a "custom liquid-cooled PC infused with real human blood".
However there's a catch: Blizzard's Special Edition desktop (pictured) will only be offered if fans donate at least 666 quarts (630 litres) of blood.
The game in question is called Diablo IV Season of Blood, with US gamers encouraged to visit hospital blood donation centres to help achieve the target.
It's unclear whether the prize PC's human blood is part of a special cooling loop or simply infused into the paint pigment, with the computer coming with a "signature Diablo red/black colour palette with custom Season of Blood graphics".
So far about 31% of the targeted blood donations have been received, with a deadline of 20 Nov for the sweepstakes to go live.
Along the way there are interim milestones at 220 quarts and 440 quarts, at which points participants will receive some in-game rewards in the form of "weapon cosmetics" - also featuring bloody highlights.
The above article was sent to subscribers in Pharmacy Daily's issue from 24 Oct 23
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