A japanese advertising agency has come up with a unique concept to promote its client's products - miniature billboards on the armpits of young women.
The Wakino Ad Company (wakino is "armpit" in Japanese) has released some concept images (pictured) and is also currently recruiting models.
To help build the buzz, Wakino has announced an armpit beauty contest - hands up anyone who would like to take part!
Feeling entrepreneurial? A parasite found in cat faeces could be a contributing factor.
That's the conclusion of researchers at the University of Colorado, who have intriguingly found that people who have been infected with the Toxoplasma gondii parasite are more likely to have started their own business than non-infected people.
Toxoplasmosis also has the effect of making rodents unafraid of cats, and could reduce the fear of failure in people, the scientists postulated in a paper published this month in the Proceedings of the Royal Society Biological.
More than 30 million people in the US are estimated to carry the toxoplasma parasite, but few show overt symptoms because "the immune system usually keeps it from causing illness," according to the Centers for Disease Control.
The above article was sent to subscribers in Pharmacy Daily's issue from 26 Jul 18
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