A bemused vegan in the USA says he's shocked to have received an official direction to remove the vanity number plates from his vehicle.
Peter Starostecki from Maine says he received a letter from the state's Bureau of Motor Vehicles ordering him to no longer display the 'LUVTOFU' plates on his BMW.
"My license plate literally says 'love tofu'," he said, adding "I'm a vegan - no ill intentions".
However state officials disagree, saying the plate could be interpreted as offensive because the final two letters are "F" and "U", according to CBS.
Starostecki insists he had no intention of being vulgar, saying "I've never had anybody come up and be aggressive to me, flip me off, tell me it's inappropriate".
"Every time I get a comment about it, it's something positive," he said - noting that there is also a sticker next to the plate that says "Tofu never screams" (pictured).
"It's sort of my small little protest, to say that I stand for going away from using animal products," Starostecki said.
An appeal to leave the plate in place was denied, but the Bureau offered him a replacement plate reading "V3GAN" instead.
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