AN American performance artist has turned his sights on questionable health claims of some products by launching a new range of "Hot Dog water".
On display outside a Vancouver health summit convened by actor Gwyneth Paltrow based on her "Goop" range, the parody items see artist Douglas Bevans portray himself as a health drink entrepreneur, selling his products for a whopping $37.99 a bottle.
Billed as a "gluten-free wonder drink rich in sodium and a source of electrolytes," Hot Dog water is exactly what it says it is - water left over when hot dogs are boiled.
Slick packaging (pictured) includes a hot dog in each bottle, with the drink served chilled.
Bevans says the product is "Keto compatible" with a range of claims including that it can help users lose weight, increase brain function, look younger and boost their vitality.
"The impressive sodium re-uptake provided after drinking Hot Dog water aids your body's ability to access the calcium channel receptors in your heart," a blurb promises, touting "patented carbohydrate restrictors which also trigger autophagy and anti-inflammatory processes".
Bevans says the stunt is intended to be a commentary on the "snake oil salesmen" of health marketing.
The above article was sent to subscribers in Pharmacy Daily's issue from 29 Oct 18
To see the full newsletter, see the embedded issue below or CLICK HERE to download Pharmacy Daily from 29 Oct 18
