THE latest retailing financial phenomenon is Buy Now Pay Later (BNPL), but a New Zealand pizza chain is taking things to the extreme by offering customers the opportunity to pay for their pie after they die.
Dubbed "AfterLife Pay", the limited time promotional initiative by the appropriately-named Hell Pizza is on offer to 666 customers who register at afterlife.hellpizza.nz in the next few weeks.
"Those chosen will be invited to sign a real amendment to their wills, allowing the cost of their pizza to be collected upon death," the company said.
"No interest or fees will apply, and the agreement is legally binding," according to the Hell Pizza website, which is now taking orders for the pay-delayed pizzas in return for a legally binding signed codicil.
The pizzeria's owners said they were making the offer as a tongue-in-cheek reaction to the proliferation of BNPL in the current tight economic environment.
"We're seeing a growing number of people using the schemes to buy essential items like food, and we think it's taking it a step too far when you've got quick service restaurants like ours being asked to offer BNPL for what is considered a treat - especially when you consider people are falling behind in their payments and 10.5% of loans in NZ are in arrears," said Hell Pizza CEO Ben Cumming.
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