Don’t abandon the Guide
February 24, 2012
HILARY Kahn has appealed to
pharmacy businesses who invested
in the FeelGood Guide system not
to abandon it as a result of the
FeelGood Guide business closure
(PD 21 Feb).
“Be reassured the system that
you have invested into is the only
health platform available in the
market and it works,” she said.
“To stave off the threats coming
from the big discounters and the
declining dispensary revenues, I
urge all of our members to stay the
course and become even more
diligent in the execution of your
health strategy,” she added.
Kahn pointed to the number of
industry awards the system has
won since it launched six years ago,
as testament to the FeelGood
Guide’s benefits.
“Six years ago when we
developed and launched the
FeelGood Guide system, all
industry commentators constantly
advised that the market was ready
for such an offering that would
enable pharmacies to reinvent and
equip their businesses for
delivering a broader and
differentiated health offering,” she
said.
“It quickly became apparent that
we would need to wait for the
industry to catch up to the market
need... we just never thought that
it would have taken as long as this,”
she added.
Kahn rued the lack of uptake of
the Guide from pharmacies saying
“too few have taken up the baton
or are still looking for the quick fix”.
“In comparison - Apple Stores
were prepared to wait three years
until its Genius Bar really drove
customer value,” she said.
“As of 2011, those Apple stores
are the most successful in retailing
history!” she added.
Pharmacy, according to Kahn, has
a significant opportunity to deliver
health solutions and help
customers get better faster or
maintain wellness.
“Yet when it comes down to
delivery, the commitment,
disciplines, resilience and patience
aren’t always there,” she said.
“The rewards for perseverance
could be massive.
“Focusing on selling products at
increasingly discounted prices is a
race to the bottom,” she added.
MEANWHILE, speaking about her
plans in the wake of FeelGood
Guide’s closure, Kahn said that she
is still committed to the future
change of pharmacy, and that she
will continue to work with
pharmacy businesses who were
committed to growing their retail
revenue.
If pharmacists wish to make
contact with Kahn they can do so
by calling 03 9775 2333.
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