THE annual 'Stoptober' campaign in England is embracing e-cigarettes for the first time, with vaping seen as a key to getting people to quit.
This runs counter to health experts who have tended to shy away from explicitly promoting e-cigarettes.
The government campaign during Oct will feature vaping in its TV advertisements for the first time.
The UK's National Institute for Health and Care Excellence (NICE) advises that patients should be told that there "is currently little evidence on the long-term benefits or harms of these products".
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