A nutrition product range dedicated to sporty women made by female athletes has just been launched by Vitaco Health, the founders of Musashi.
Athena Sports Nutrition features a range of protein powders, supplements and snacks, created in consultation with advanced sports dietitian Sally Walker and paired with Factors (iron, collagen, calcium and electrolytes) to help boost women's performance while they train.
"Women have different biological needs for their body," said Walker.
"Identifying these specific needs and targeting them through tailored nutrition can support peak performance and health.
"Athena Sports Nutrition is designed for the biological needs of women so they can push their performance," she added.
According to Athena Brand Lead Cristy Riddell, Athena was created to fill a gap in the market, to help fuel female athletes who have different nutritional needs.
"We want to champion and support women in sport that train and play competitively with intensity and purpose, those that are motivated by feeling fit versus looking fit," said Riddell.
Athena Nutrition is now available at Chemist Warehouse, with product prices ranging between RRP: $4.49-$39.99.
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