IN AN effort to promote inclusivity and accessibility, Australian fine fragrance brand Mr Hux has just launched packaging with braille on its new 2ml and 10ml fragrance sizes.
Plans are underway to eventually roll out braille across the perfume brand's entire product range.
"Our vision is to create a beauty brand that truly caters to all individuals, regardless of their abilities," explained founder Liam Carr.
"We believe in making luxury accessible to everyone, and our new packaging is a step toward that goal."
"We are committed to continuing our work with the blind and visually impaired community to improve our products and ensure they meet the needs of all customers."
During the process of developing the packaging, Mr Hux partnered with Braille House in Queensland and has adhered to the Australian Braille Standards.
Beyond the new packaging, the brand continues to seek feedback from the blind and visually impaired community.
Mr Hux products are available at selected pharmacies, including Hope Island Chempro Chemist in Queensland and House of Pharmacy in Sydney.
The above article was sent to subscribers in Pharmacy Daily's issue from 28 Nov 24
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