INIKA Organic has unveiled a new product - a certified organic, 100% natural serum foundation, which the brand has dubbed a "world first".
With a range of 10 shades on offer, the new skincare hybrid promises a feather-light, flawless finish that leaves skin looking luminous and feeling revitalised, according to the brand.
Key ingredients include ceramide, baobab seed, and sunflower seed, which combine to deliver a natural blurred effect to the skin, without the worry of transfer or a sticky residue.
Featuring ecofriendly packaging, the vegan and cruelty-free product is free from alcohol and harmful chemicals.
Supermodel, environmental activist and INIKA Ambassador Robyn Lawley was recently in Australia to launch the new Serum Foundation. "I'm very conscious about what I put into my body and on my face and want to ensure that my makeup and skincare is cruelty free, has no nasties and is kind to the planet," she said.
INIKA Organic Serum Foundation can be found in select pharmacies around Australia for RRP: $85.
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