POSTPARTUM recovery range Due has signed its first major pharmacy partnership through Priceline.
Developed by the founders of Australian parenting retailer The Memo, the range is aimed at new mums and features hero products such as After (Pants) Party disposable underwear (RRP $15.95) designed to be worn immediately after birth; Nip Magic to sooth inflamed or sensitive nipples (RRP $84.95); and Belly Glide body oil (RRP $59.95).
Other highlights of the range include Peri Cloud (RRP $38.95) to calm the perineal area and Booby Soothers (RRP $34.95), ice and heat packs that provide comfort during breastfeeding.
"At Priceline Pharmacy, we know our customers are looking for trusted, accessible health and wellbeing support at every stage of life," said Karly Georgiou, GM of merchandise.
"The addition of Due to our mum and bub range allows us to better support mums during the postpartum period with practical, solutions-focused products, available at a time when care and convenience really matter."
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