AUSTRALIAN makeup brand Runway Room has made waves in the beauty scene after launching in 2023 with a limited range at Direct Chemist Outlet (DCO) (PD 09 Oct 2023).
According to the brand, it has achieved record-breaking sales in-store as well as online in just over a year, rising up the ranks to become DCO's best-performing cosmetic line, also expanding into Myer last year.
Runway Beauty features the Highest Performing Cosmetic Line (Online - 2023 & 2024) and Highest Performing Like-for-Like Cosmetic Range (2023 & 2024), and as well as its best-selling primer, lip product, mascara, lip gloss, and cosmetic brush.
The brand attributes its success to its sustainable packaging, skin-friendly formulas and affordability, and has a loyal customer base.
"Our mission has always been to provide premium Australian-made makeup that is ethical, affordable, and effective," Founder and CEO Alex Fevola shared.
"The incredible response from customers at both DCO and Myer inspires us to keep innovating and delivering the very best."
The above article was sent to subscribers in Pharmacy Daily's issue from 16 Jan 25
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